Netflix is reporting that the Christmas movie Elf is trending on their charts of the most watched movies.
Why is that news? Well, we are barely past halfway to Christmas. It is summer for many in lockdown at this time.
On Tuesday, July 7, Elf was the 8th most-watched movie on Netflix U.S., alongside titles like 365 Dni and the new Netflix original Desperados.
Writing on Twitter, one user asked: “With how 2020 is going is it acceptable to watch elf on netflix in July,” and clearly the answer is “very acceptable” to thousands of Netflix subscribers.
Said another: “Elf is my life. Close the curtains, crank the air. I love smiling. Smiling is my favorite.”
Another fan tweeted, “Why did no one tell me Elf is on @netflix now like it’s official Christmas in July!!” Another Twitter user pointed out that it was strange that the streamer decided to make the movie available now when it was not on the service at Christmas. They wrote: “WHY wasn’t ‘ELF’ on Netflix last December? Hmm?! Hmm?! It better stay there for the rest of my life.”
It should come as no surprise. Christmas has been hot all year in 2020. As soon as quarantine hit across the country folks put their trees back up and others flipped on the Christmas lights.
The Christmas spirit has persisted on social media most of the year.
So why wouldn’t Elf be hot?
Netflix is not the only streamer offering holiday movies this summer Hallmark is currently running a ‘Christmas in July’ movie marathon, which sees the Hallmark Channel and Hallmark Movies & Mysteries airing 250 of their holiday romances and mysteries from now until July 27.